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id title description date_created date_modified date_published original_publication_date publication_doi provider is_published reviews_state version is_latest_version preprint_doi license tags_list tags_data contributors_list contributors_data first_author subjects_list subjects_data download_url has_coi conflict_of_interest_statement has_data_links has_prereg_links prereg_links prereg_link_info last_updated
8kabz_v1 Transformative Communication in Development Organisation: Strategic Engagement and Celebrity Influence This essay uncovers the evolving paradigm of communication for development, then with a focus on the strategic engagement of celebrity influence. Contextualised against the historical dominance of the Euro-Americentric modernisation discourse and with the multi-step communication framework, it situates celebrity engagement within a bidirectional model of information diffusion and participatory advocacy. The essay integrates the theoretical perspective with illustrative case studies to articulate the interplay between emotional resonance, mediated narratives, and public mobilisation. The findings reveal both the potential of celebrity influence to amplify development initiatives and the challenges posed by sensationalism and skepticism. Ultimately, it advances a call for strategic alignment between academic inquiry and institutional praxis, advocating for the positive celebrity influence to achieve cogent policy change in international development. 2024-11-24T14:36:52.414027 2024-11-26T09:44:56.902423 2024-11-26T09:23:06.050861     mediarxiv 1 accepted 1 1 https://doi.org/10.33767/osf.io/8kabz CC-BY Attribution-NonCommercial-ShareAlike 4.0 International celebrity; communication for development; development organisation ["celebrity", "communication for development", "development organisation"] Tao Louie Xu [{"id": "6x73t", "name": "Tao Louie Xu", "index": 0, "orcid": "0000-0003-0510-3343", "bibliographic": true}] Tao Louie Xu Communication; Mass Communication; Social Media; International and Intercultural Communication; Critical and Cultural Studies; Social and Behavioral Sciences [{"id": "584240d954be81056ceca8be", "text": "Communication"}, {"id": "584240d954be81056ceca8ce", "text": "Mass Communication"}, {"id": "584240da54be81056cecab00", "text": "Social Media"}, {"id": "584240da54be81056cecab15", "text": "International and Intercultural Communication"}, {"id": "584240da54be81056cecac2c", "text": "Critical and Cultural Studies"}, {"id": "584240da54be81056cecac48", "text": "Social and Behavioral Sciences"}] https://osf.io/download/67433a0cca3a0c559ffb576a 0   not_applicable not_applicable []   2025-04-09T21:06:19.420395
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